This book is neither a complete archive nor a manifesto. It is not meant as a manual for aspiring designers, nor as a hunter’s trophy. In the following pages, we are not the hunters but the observers of design, and will strive to find a path — one that meanders along comfortably, somewhere between the realms of fact and fiction. It is a snapshot in the continuously changing and evolving career of two of the most talked about designers of our day: Ronan and Erwan Bouroullec.
Creamier brings together 100 of the most exciting contemporary artists emerging today, each chosen by prominent international curator. Original resource, Creamier truly reflects the current moment and is vital for both those in the art world and those that are new to contemporary art.
The book had to be radically different from its four predecessors. A tough design problem — the content is still the same: 10 international curators choose 10 contemporary artists...but how to make it look different?
The frustration to find an original solution has propelled me to abandon traditional book format and transform Creamier into a large format newspaper. The idea is quite simple — announcing 100 new artists is a bit like making news. Inspired by the Financial Times, 300 pink unbound pages come packaged in bespoke portfolio.
This unique publication introduces over 500 of the best artists under 33 years of age from around the world. It was assembled by a worldwide team of curators, writers, teachers, critics and artists during the research phase of the New Museum’s new triennial exhibition, ‘Younger than Jesus’.
Aiming to create a well-functioning directory, I took the Yellow Pages as my visual reference. All elements, graphic and physical, were borrowed and then re-interpreted.
The book is typeset in Bell Centennial, a typeface designed by Matthew Carter in 1970s for telecommunications company AT&T for its telephone directories, which is still in use. The book is printed on a rough newsprint, its cover features A to Z of artists shown inside. Each letter of the alphabet is different, reflecting the diversity of the work.